For us we have finally had to make a serious decision about our work. As fine art printmakers in a medium that is not seen in the public much anymore we now need to change our branding entirely. We have spent years explaining to people what a Serigraph is. The term always stood for a fine art piece of silkscreen printmaking. Yet recently it has become the process du jour for painters to take their work to large commercial print shops to have their reproductions made. The work is scanned at the print shop, color separations are made on a computer and the work is reproduced on large presses which are operated by machine. The artists only involvement is to oversee the final outcome. These pieces are REPRODUCTIONS. They are nothing like our work in any way. Galleries which sell serigraphs are selling reproductions of a painters work for fees in excess of our prices.
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