Redefining

Buying original art these days must be so confusing. It has become so difficult to know if what you want to purchase is truly original or a reproduction anymore. Names that once meant one thing now mean another. Digital photographs  can now be stretched on to canvas, add a little paint and suddenly they are sold as original paintings. How does anyone trust what they are buying? As artists how do we also convey the importance of buying original when there is so much noise and confusion out there? We watch not only artists but galleries convey so much misinformation to the public that it is no wonder that so many people now decide not to invest in real art anymore.

For us we have finally had to make a serious decision about our work. As fine art printmakers in a medium that is not seen in the public much anymore we now need to change our branding entirely. We have spent years explaining to people what a Serigraph is. The term always stood for a fine art piece of silkscreen printmaking. Yet recently it has become the process du jour for painters to take their work to large commercial print shops to have their reproductions made. The work is scanned at the print shop, color separations are made on a computer and the work is reproduced on large presses which are operated by machine. The artists only involvement is to oversee the final outcome. These pieces are REPRODUCTIONS. They are nothing like our work in any way. Galleries which sell serigraphs are selling reproductions of a painters work for fees in excess of our prices.

So we need to go back to the basics. We have decided to remove the term Serigraph from our work. We are printmakers who create hand cut and hand pulled SILKSCREEN PRINTS. We do them in a tiny little space in our garage. All original, all by ourselves.